Belfast City Council Anit Drug Message

The grounds of Belfast City Council became the launch pad for a campaign called

'Drug dealers don't care, do you?'

The latest campaign aims to encourage the reporting of drug-related activity within local communities and was developed by Belfast PCSP in partnership with Crimestoppers the PSNI & Others.

A bus in the grounds of Cityhall bore the message with the big screen carrying the full ad. In additional the campaign has appeared throughout Northern Ireland on billboards, buses and taxis. The campaign itself was launched last year and one must assume, given the expense of the considerable advertising going into this campaign that last year, it bore fruits.

The re-launch saw David Ford and members of the PCSP, PSNI and partner agencies at City Hall to focus the anti-drug message. The PSNI Chief Constable George Hamilton stated “This campaign is a key element in our work to tackle street level drug dealing. Drugs are an issue across all communities and whilst we as police work hard to tackle drug dealing, both at the street level and at an organised crime level, we continue to need the support of local communities in doing this. The information passed to police through this campaign is essential in identifying and bringing to justice those who are causing harm and making a profit of our communities by drug dealing.”

Chairman for Crimestoppers Northern Ireland Peter Stafford indicated that callers could be treated anonymously if they contact Crimestoppers.

One point of interest regarding the campaign was the locations used in film the ad - can you recognise it from the photo?

The message is simple, isn't it

'Drug dealers don't care, do you?'